BBC switches to Adobe Premiere Pro CS5

The BBC is switching to Premiere Pro CS5 software, through which the corporation is improving workflow efficiency, creating a tapeless environment and reducing costs. The corporation is now implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software as the company’s primary tool for PC-based nonlinear editing and post-production. The broadcaster’s expanded use of Adobe Premiere Pro CS5 software highlights the growing momentum for Adobe Creative Suite 5 Production Premium across the broadcast industry.

“The BBC is recognized around the world as a producer of high-quality programming and news that can be trusted,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “By moving to Adobe Premiere Pro CS5 software, the BBC will be able to boost efficiency by working with software that is integrated with their core systems, and supports rich metadata for content repurposing that can result in new revenue streams.”

The broadcaster has adopted Adobe Premiere Pro CS5 software to increase productivity and efficiency, reduce costs and streamline the process for repurposing content for delivery to multiple channels through a fully digital workflow. The new Adobe Mercury Playback Engine in Adobe Premiere Pro CS5 software allows field-based users at the broadcaster to open projects faster, edit high-definition sequences in real time, and play back projects without rendering. Adobe Premiere Pro CS5 software, along with Adobe Photoshop Extended and Adobe After Effects, is now a native 64-bit application on both Mac and Windows, enabling the organization to get the most out of its hardware investments.

From ingest to encoding, Adobe Premiere Pro CS5 software provides industry leading support for metadata, making assets easier to find and enabling the corporation to derive more value from content distributed across channels. Additionally, Adobe Premiere Pro CS5 software also offers an open architecture that makes it possible to integrate with core systems such as newsroom control systems.

EDIT: Since I received some excited comments on this subject, here is the original quote:

When the BBC launched its Creative Desktop Initiative in 2007 to improve workflow efficiency, create a tapeless environment and reduce costs, it announced that it was deploying the Adobe Creative Suite 3 Production Premium as its preferred solution for PC-based nonlinear editing and post-production. Now, the corporation is implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software, the latest generation of Creative Suite.

Behold the words: preferred solution and PC-based. We are not talking Quantel or Mac.

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6 thoughts on “BBC switches to Adobe Premiere Pro CS5

  1. man that is bad news for Apple & FCP as they were pretty big in the Editing world of the BBC … well i understand the step … even am still a FCP user and it don’t think Premiere Pro fits in your workflow back here ;) … but i also know that since CS5 came out FCP isn’t up to date anymore (so is the MacPro line BTW ;)

  2. What utter unqualified nonsense that is patently NOT true. And just who are you to say? You’re not even a BBC employee. If you’re going to make statements like this then at least have the decency to name your source of information.

    This post just sounds like blatant Adobe propaganda and I’m sure that the professional end of Adobe would not appreciate it.

    As far as I know the policy is to keep AVID, FCP and Premiere workstations on the go so that whichever system is most appropriate for the job is used.

    That makes sense.

  3. As far as I’m aware, the BBC use Quantel as their primary edit system in News (which is a big part of the BBC, a lot of the drama etc is farmed out to production companies). For programs like Inside Out and The Politics Show they use Avid or FCP depending on the region. Some stations have in fact just switched from Avid to brand new FCP stations within the last couple of months for features. I’ve never seen Premiere in News, in any part of the BBC and the Beeb likes to keep things standard through out the regions at least, and I know the main network news is using Quantel & FCP also. But the BBC is a massive organisation with lots of programs and production departments all using a variety of kit. Part of the BBC may well use Premiere, but its a MASSIVE inaccurrate stretch to say the BBC en masse is switch to Premiere.

  4. The BBC employs CS3 as part of the Creative Desktop Initiative since 2007 – now they SWITCHED to CS5.

    When the BBC launched its Creative Desktop Initiative in 2007 to improve workflow efficiency, create a tapeless environment and reduce costs, it announced that it was deploying the Adobe Creative Suite 3 Production Premium as its preferred solution for PC-based nonlinear editing and post-production. Now, the corporation is implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software, the latest generation of Creative Suite

    Behold the word: PC-based – so I was not talking Quantel, Avid or FCP.

    Original source? It´s all over the news:

    BBC Adopts Adobe Premiere as NLE of Choice

    http://www.tvtechnology.com/article/106248

    UK Broadcaster Adopts Adobe Premiere Pro CS5 Software The BBC to Deploy Nonlinear Editor Across 2,000 Desktops to Speed Production and Advance Broadcast Workflows

    http://www.cnbc.com/id/39071806/UK_Broadcaster_Adopts_Adobe_Premiere_Pro_CS5_Software_The_BBC_to_Deploy_Nonlinear_Editor_Across_2_000_Desktops_to_Speed_Production_and_Advance_Broadcast_Workflows

    BBC commits to Premiere Pro

    http://www.broadcastnow.co.uk/technology/bbc-commits-to-premiere-pro/5018203.article

    Frank

  5. Pingback: Thinking about getting a Mac - Page 5 - Grasscity.com Forums

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