The BBC is switching to Premiere Pro CS5 software, through which the corporation is improving workflow efficiency, creating a tapeless environment and reducing costs. The corporation is now implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software as the company’s primary tool for PC-based nonlinear editing and post-production. The broadcaster’s expanded use of Adobe Premiere Pro CS5 software highlights the growing momentum for Adobe Creative Suite 5 Production Premium across the broadcast industry.
“The BBC is recognized around the world as a producer of high-quality programming and news that can be trusted,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “By moving to Adobe Premiere Pro CS5 software, the BBC will be able to boost efficiency by working with software that is integrated with their core systems, and supports rich metadata for content repurposing that can result in new revenue streams.”
The broadcaster has adopted Adobe Premiere Pro CS5 software to increase productivity and efficiency, reduce costs and streamline the process for repurposing content for delivery to multiple channels through a fully digital workflow. The new Adobe Mercury Playback Engine in Adobe Premiere Pro CS5 software allows field-based users at the broadcaster to open projects faster, edit high-definition sequences in real time, and play back projects without rendering. Adobe Premiere Pro CS5 software, along with Adobe Photoshop Extended and Adobe After Effects, is now a native 64-bit application on both Mac and Windows, enabling the organization to get the most out of its hardware investments.
From ingest to encoding, Adobe Premiere Pro CS5 software provides industry leading support for metadata, making assets easier to find and enabling the corporation to derive more value from content distributed across channels. Additionally, Adobe Premiere Pro CS5 software also offers an open architecture that makes it possible to integrate with core systems such as newsroom control systems.
EDIT: Since I received some excited comments on this subject, here is the original quote:
When the BBC launched its Creative Desktop Initiative in 2007 to improve workflow efficiency, create a tapeless environment and reduce costs, it announced that it was deploying the Adobe Creative Suite 3 Production Premium as its preferred solution for PC-based nonlinear editing and post-production. Now, the corporation is implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software, the latest generation of Creative Suite.
Behold the words: preferred solution and PC-based. We are not talking Quantel or Mac.
- Adobe Highlights Video Innovations at IBC 2010 (eon.businesswire.com)